Dan Waymack Directs Olympic Spot

Dan Waymack directed the latest push for Chicago to host the Olympics in 2016. Here's his spot with the worlds most recognizable athlete, Michael Jordan.


Agency: Element79
Director: Dan Waymack
Post: Sol Design
(shot on Red One, mastered @1920x1080)

Making of the Prius Spots

Here's a pretty good behind the scenes of the new Toyota Prius television campaign.

Production Pic of the Week

Mercedes shoot on Beale Street in Memphis, TN.

Pure Raw Talent

Here's a great intro statement in a video posted on Apple's website. This is where cost should be involved....talent. This theory not only applies to the production business, but to the agency side of things as well. (you can view the entire piece at www.apple.com)

Where's the Line?

What sets one production company apart from the rest? Where is the level of quality one company achieves different from the quality another company produces? Is confidence to the point of arrogance desired when your projects quality is on the line or would you rather have a lower quality product? Is it gear or talent? Is time in a market or a fast ascent better?

Many companies try many different techniques to get attention. Some companies boast about the trophies won others about the number of employees. We like to focus on talent, but since what we do is art and there is always a difference of opinion about art, then there will always be a difference of opinion about talent.

Well, we can say with certainty that Waymack and Crew will not be gimmicky by shooting anything with the iPhone 3GS. But, you might get a little kick out of what is possible by watching this video.

(there is a small amount of nerdiness involved in watching the following video)

Copy and past the link in a new window.

http://pixelcorps.cachefly.net/mbkv_227_540p_h264.mov

Time Lapse

Time lapse is nothing new, but we've recently created the effect in a new way. With our new Canon EOS 5D Mark II digital SLR we can shoot raw 21 megapixel "HD" stills and not only create a time lapse effect, but also have more control over editing out flaws within the image. In this example we were able to easily and cost effectively paint out cars that were in 30 different stills. This entire sequence consisted of 512 still shots which makes a 14 second 1920 x 1080, 24 frame per second video sequence.