Recently we completed a project at Waymack and Crew with an agency in Chicago. We took the project from start to finish, production through post production, and never had a client step foot in our office. We were able to do this because of the wonders of the internet and the willingness of our client to give it a try.
Post Magazine recently published an article about "The Next Generation Post House". Here's a part of that article:
"Emmy-nominated editor Peter Dunn has put together a roster of equally talented editors — 20 pros who are all available to contribute to jobs from remote locations, many being their homes.
Dunn sees this virtual set-up as the future of post. Overhead is drastically reduced, commuting time — particularly in the LA area where his team is based — is eliminated, and clients benefit from considerable savings."
Here at Waymack and Crew we used the wonders of a simple, yet underutilized tool called iChat to save our client travel expenses while giving them a real time view of their edit during a session. The project timeline was sent straight from the edit system to our clients computer with timecode overlayed so they could watch every frame played and every clip moved in real time.
Here's how the Post Magazine article ended:
"The biggest challenge Dunn has faced is getting clients to try this new model. "It is such a new concept, especially for those who have been around." Some clients still want a traditional set-up, "and that may never change," he says. "But I think the newer wave and younger generation are the ones that are like, 'Go for it! When you have a rough cut, send it to my iPhone. We don't need to be in the edit bay with you.'"
If your out of town, think about how much more can be accomplished if you don't have to leave your office for hours of editing. It's a pretty cool way to work, and our client, Kimberly-Clark was extremely happy with the final product.
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